E-Commerce essays

E-Commerce essays K-Mart Web Site: During my visit at www.kmart.com, I found that Kmart web site is an elegant site that offers a complete picture of various products along with their specifications that Kmart sells through its web site. By clicking through different products shown on the web site, I found that that Kmart's web site provides a satisfactory on-line customer experience. Not only K-mart's web site enables easy interactivity along with complete specification of the products, but also it makes it quite easy for customers to check through different products and compare their prices. For example, Kmart has made it quite simple for customers to place their orders and make payment through the credit cards. I experimented with the process of ordering and found that the whole process of ordering the products is quite easy. In addition, I discovered that its site is easy to navigate that simplifies the whole process of getting a good over view of the products. As the work of Jones (2000: 178) argues that in order to be successful in e-commerce, the companies should carefully evaluate its virtual value chain for the usability, in this regard I believe that Kmart has been successful in creating a simple web site by providing an easy-to- During my visit www.walmart.com, Walmart's Web site is similar to Kmart in its appearance, except that Wall Mart site provides one additional option to customers to scan and check the prices of its entire set of products that it sells through the web site. In addition, I found that Wall mart's web site offers sufficient amount of information about its products on the web site. In other words, through the interface between Wall Mart's web, the customers can obtain plethora of information about different brands. Similar to K-mart, Walmart site is easy to use and makes it simple for customers to place the order and check out. Despite the ...